New York Mavericks Enter Strategic Partnership With PIVOT Agency
PIVOT To Serve As Commercial Agency Of Record For New York Mavericks
PLAYA VISTA, CALIF. – The New York Mavericks have entered a strategic partnership with PIVOT Agency for business development and corporate partner acquisition. Under this agreement, PIVOT Agency will support the New York Mavericks by developing an overarching corporate partnership strategy and introducing brands to partnership opportunities with the newest franchise in the PBR Camping World Team Series.
“With PIVOT, we have an exceptional opportunity to build deep connections with the passionate bull riding community in the Northeast,” said New York Mavericks General Manager Chris Pantani. “There is a significant PBR fanbase and international bull riding-endemic audience in and around New York eager to embrace its new home team, and we are excited to find brand partners who will take advantage of this amazing business potential.”
As the first professional bull riding team to represent New York, the New York Mavericks are poised to take advantage of the rapidly growing interest and excitement for bull riding in the Northeast and across the country. The launch of the New York Mavericks builds on decades of success in the region, including 17 years of PBR's "Unleash The Beast" competition at Madison Square Garden and yearly events stretching from Virginia to Maine. The Northeast is also home to sizable international communities from Brazil, Mexico, and Central America, where bull riding is popular and culturally significant.
“PIVOT is thrilled to partner with the team from Avenue Sports Fund and the New York Mavericks,” said PIVOT’s Executive Vice President, Property Sales Patrick Cassidy. “Coming off an incredibly successful 2023 PBR Camping World Team Series season that saw over 12 Million fans watch on CBS, now represents a perfect time to introduce both New York, Northeast and National brands to all the exciting ways they can partner with the New York Mavericks.”
Launched in 2022, the PBR Camping World Team Series is PBR’s newest professional bull riding league, where elite riders from around the world compete in a team-based format for over $17 million dollars in prize money. This announcement coincides with a series of exciting events leading up to the start of the New York Mavericks inaugural season, including the initial expansion draft on April 10th, season opener on July 12th, and home matches on August 9th-10th at the Barclays Center.
About Avenue Capital Fund
The New York Mavericks team is owned by Avenue Sports Fund, which acquired the sanctioning rights from Professional Bull Riders in February 2024. Avenue Sports Fund provides capital solutions to a wide variety of established teams and leagues across the globe, as well as investments in emerging sports to capitalize on areas of exponential growth. The Sports Fund is led by Avenue’s Marc Lasry.
About PIVOT Agency
PIVOT Agency is a full-service sports marketing agency, built at the nexus of brands and culture, and forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today it has grown into four (4) unique and successful divisions, encompassing Property Representation, Brand Consulting, Travel, and Hospitality. PIVOT’s property division consults with top organizations in the sports and entertainment world including Athletes Unlimited, Dallas Open, World Long Drive, Pro Pickleball Association, Disc Golf Pro Tour, and more.
