San Francisco Unicorns Add Networking Leader Arrcus As Premium Partner

May 09, 2025

SAN FRANCISCO, CA (May 8, 2025) — The San Francisco Unicorns has added hyperscale networking software company and a leader in core, edge, and multi-cloud routing and switching infrastructure, Arrcus as its Premium Partner for the 2025 Cognizant Major League Cricket (MLC) season. The PIVOT Agency supported the Unicorns to secure the partnership.

Arrcus, headquartered locally in San Jose, CA, will see its logo positioned on the sleeve of the team’s playing jerseys, training kit, and replica apparel. Additional exposure will include in-stadium signage, broadcast visibility, and media coverage for the new MLC season, which begins on June 12, 2025.

With the Unicorns playing in the Bay Area for the first time this year, its commercial team has looked to sign partnerships with regional brands which align with its progressive, data-led approach and wider ambitions to grow the cricketing community in the area, Arrcus is an ideal fit on both counts.

Founded in 2016, Arrcus has a global footprint with offices across the U.S., India, and Japan. Known for its disaggregated, high-performance networking software, the company powers critical infrastructure for enterprises, service providers, and cloud companies worldwide, and holds a robust portfolio of patented innovations.

David White, CEO of the San Francisco Unicorns, said: “We’ve embarked on a mission to collaborate with leading local companies from the Bay Area this year to further establish the Unicorns brand in the community, and we’re delighted to have Arrcus as our Premium Partner for the new season.

“In our conversations to date, the Arrcus team has demonstrated a strong passion and commitment for growing cricket in the region. Combining that with the company’s impressive success and growth over the last decade puts us in a stronger position to succeed this season and beyond.”

Shekar Ayyar, Chairman and CEO at Arrcus, added: “As a proud Bay Area company, we’re excited to partner with the San Francisco Unicorns and help fuel the energy of cricket across the US. We applaud the commitment that the Unicorns are demonstrating to elite performance – we share that same relentless passion for excellence in our products and technology at Arrcus. We are honored to support a team built for championship success. Go Unicorns!”

San Francisco Unicorns will commence the new season on June 12, 2025, with a repeat of last year’s Championship game against the Washington Freedom at the Oakland Coliseum. The team will then play two more local fixtures before the MLC goes on the road to Texas and then Florida.

Tickets for all matches are now on sale and can be purchased through the official Cognizant Major League Cricket website.

For more information, visit SFUnicorns.com.