Wescom Credit Union Named Official Banking Partner of Knott's Berry Farm
Eight-year partnership supports strategic member growth objectives, enabling Wescom to offer its products and services to park guests and associates
Article in Business Wire
October 24, 2023 08:01 AM Eastern Daylight Time
PASADENA, Calif. (October 24, 2023) – Wescom Credit Union, one of the largest community credit unions in the entire U.S., has been named the Official Banking Partner of Knott’s Berry Farm, which also operates Knott’s Soak City Water Park, Knott’s Berry Farm Marketplace, and the Knott’s Hotel. Knott’s, which is California’s original theme park, is located in Wescom’s service area, situated in the heart of Orange County and just 20 miles from Los Angeles. Financial terms were not disclosed.
“We are so thrilled to enter this eight-year partnership with Knott’s as both of our organizations are recognized as bedrocks of the local community and have fostered deep and enduring relationships with generations of Southern Californian families,” reflected Ashley White, Senior Vice President, Chief Marketing Officer. “This partnership with Knott’s allows us to expand our membership growth initiatives into the consumer experience space with a brand that, like ours, is so deeply rooted in California.”
Under the agreement, Wescom will have exclusive rights to offer its full range of products and services – including checking, savings, certificates, youth accounts, loans, credit and debit cards, investments, insurance, and more – to Knott’s guests and associates. Wescom plans to offer an affinity card program for Knott’s guests, offer memberships to new hires during the Knott’s onboarding process, and open a new credit union branch near Knott’s California Marketplace in late 2024. In addition, Wescom members and team members will have access to ticket giveaways and discounts throughout the year.
“We’re excited about the opportunities to partner with Wescom, a member of our community that shares Knott’s values and commitment to Southern California,” said Matt Shafer, Vice President of Strategic Partnerships for Cedar Fair Entertainment Company, parent company of Knott’s. “We believe park guests and associates will find value in what Wescom has to offer.”
Discussions for the partnership between Wescom and Cedar Fair were led by Louisville, KY-based Creative Realities Inc (‘CRI’, NASDAQ: CREX, CREXW), a leader in digital signage and media solutions, in conjunction with PIVOT Agency, a leading California-based sports and entertainment marketing agency. CRI is the official strategic in-park advertising and sponsorship agent for Cedar Fair.
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About Wescom Credit Union
Since 1934, Wescom Credit Union has been dedicated to helping people throughout California build better lives. Headquartered in Pasadena, California, Wescom has 24 branches and offers advanced digital banking tools to provide essential banking solutions to more than 225,000 members. Benefits include free checking with eStatements, lower loan rates, higher savings yields, reduced fees, and a robust network of branches and ATMs. #WescomKindness is an extension of Wescom Credit Union’s nearly 90-year tradition of serving its community through such programs as The Wescom Foundation – the Credit Union’s employee-run charitable foundation. Wescom is federally insured by NCUA. For more information, please visit wescom.org.
About PIVOT Agency
PIVOT Agency was founded in 2013 as a full-service sports marketing agency forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today, it has grown into four (4) unique and successful divisions encompassing Brand Representation, Property Sales, Sports Team Travel and Tennis. By applying unparalleled expertise and data at precisely the right time and place, its team of industry-leading executives have helped build PIVOT into a growing influence in the sports and entertainment business.
